PAT MCGRATH LABS

Pat McGrath is an international fashion and makeup styling legend. For the launch of her new and exclusive makeup line, I worked with the team at Pat McGrath Labs to develop the branding, identity, look and feel for digital marketing and launch, as well as the initial website and online shop design. Launched as a members-only site with exclusive looks into the world of Pat McGrath, we created an countdown site that allowed new visitors to sign up for future releases and limited edition products.