top of page
Sean "Diddy" Combs is the original multi-hyphen creative entity - equal parts entrepreneur, music mogul, pop culture and fashion icon, and music artist. I worked with him to build and develop a comprehensive creative and design system to support the story of the "Press Play" album. Together, we imagined the visuals for a concept album telling the story of a chance encounter. I developed and directed the Branding and Creative for the album campaign and packaging – which included logo design, packaging design, marketing and publicity graphics, and photo shoot direction.
Client: Atlantic Records | Bad Boy Records
Photographer: Eric Ogden
bottom of page