CALL OF DUTY XP

Call of Duty XP started with a simple question and challenge: What would it look like to bring the iconic game Call of Duty to life? For three days, Call of Duty XP excited and delighted fans of the franchise with first-to-play hands on gameplay, exclusive looks at new game features, a thrilling Jeep-sponsored ride-and-drive obstacle course, two paintball courses, Burgertown, a zipline and a feature performance by Kanye West. I led team of designers to create all of the print and digital branding for the experience which spread over the Stages at Playa Vista - covering 12 acres and 100,000 square feet of raw indoor space.