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Sean "Diddy" Combs is the original multi-hyphen creative and business entity - equal parts entrepreneur, music mogul, pop culture and fashion icon, and music artist. I worked with him to build and develop a comprehensive creative and design system to support the story of the "Press Play" album. Together, we imagined the visuals for a concept album telling the story of a chance encounter. Developed and directed the Branding and Creative for Sean "Diddy" Combs "Press Play" Album campaign and packaging – which included logo design, packaging design,, marketing and publicity graphics, and photo shoot direction.
Client: NCompass
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