SKYLANDERS

Skylanders is the leader in innovation for the toys-to-life video game segment - pairing toys, NFC technology and console games together. For the first time ever, this combination allowed players to bring their "toys-to-life" in the world of Skylands - playing through levels, conquering foes, and collecting treasure. For the launch of Skylanders, Activision wanted to get the game into the hands of players to experience the new game tech. We developed a mobile pop-up mall tour and interactive app to introduce fans to the world and characters of Skylanders.