ACTIVISION E3

The E3 Expo is the most highly anticipated Gaming industry events of the year. Every year, publishers, game developers, hardware / software companies gather in Los Angeles to compete for the heart and minds of the Gaming Audience and Press worldwide. Wanting to tap into this excitement and buzz, we worked with Activision to develop a grand presence and create a true spectacle for showcasing the new titles. My roles included developing, producing and directing the graphic design elements within the 20,000+ square foot booth space over multiple years including immersive installations, wayfinding, large formatting branding, and beyond.