ELECTRONIC ARTS

Electronic Arts is a leader in the Gaming industry. They have developed a 39-year legacy – crafting and publishing some of the most popular games in the history of Gaming. As a leader, they are constantly looking for ways to set the bar higher. This year, we worked with their Competitive Gaming Entertainment division to create a program to support and improve gender diversity within their leadership teams. We designed a branding system and brand strategy to align with EA's overarching goals of excellence while creating a model for promoting conversation around gender diversity within the company.