VEEAM RSA

Veeam wanted to make a splash and enhance brand awareness at RSA Security Conference, while remaining at the forefront of the data protection conversation. We created the Veeam Ransom Wear Gaming Lair, a tabletop gaming lounge where security experts test their skills and earn exclusive loot. Inspired by RPG and tabletop game genres, guests embark on an adventure to battle security threat vectors and take down hackers, all while highlighting Veeam’s security-first capabilities. Participants team up with Veeam brand ambassadors to reinforce data protection strategies and confront an international hacker ring. Lucky winners unlock limited-edition Ransom “Wear” gear, featuring prints of famous virus lock screens, exclusively available during RSA weekend. The campaign seamlessly integrated branding and creative storytelling across multiple channels, while delivering impactful on-site activations underscoring Veeam's commitment to data security.