UBISOFT STAR WARS

Immersive gameplay meets galactic design! To build anticipation for Star Wars Outlaws, Ubisoft invited press and content creators to step into the galaxy's criminal underworld with an immersive preview experience. Designed as a 25,000-square-foot transformation, the event recreated the Renpalli Cantina with 80 hands-on gameplay stations, environmental projection mapping, and cinematic details pulled straight from the game. Guests explored four hours of open-world gameplay, mingled at a central cantina bar, and captured content with interactive moments like Kay Vess' Speeder Bike photo op, a Nix plushie claw machine, and detailed cosplay displays. Two behind-the-scenes panels with Lucasfilm, developers, and talent rounded out the experience, offering an exclusive look into the making of the game. From production design to content strategy, the event delivered a bold and richly textured introduction to Ubisoft's next Star Wars chapter.