TOYOTA MUSIC DEN

Partnered with Burrell Communications to design and activate the Toyota Music Den at One Music Fest and Twogetherland Music Festivals. The Toyota Music Den celebrated the vibrant music scenes of Atlanta and Dallas by spotlighting some of the best emerging artists these cities have to offer. This dynamic activation wasn't just about the performers – it was about the fans too. Attendees were invited to shine through engaging, interactive activities, including the Toyota Karaoke experience, and a chance to step into the spotlight alongside their favorite music artists on the Toyota Music Den Stage. We designed the entire footprint and experience - from the custom brand look & feel, to the stage LED motion graphics, to the giveaways and branded premiums.