PROJECT
TOYOTA FC
Partnered with Conill to design and activate the Toyota sponsorship of Gold Cup Soccer Tournament in North America. We created a dynamic array of pre-game experiences at the tournament Fan Zone, highlighted by the vibrant Toyota Fútbol Club. This thoughtfully designed area celebrated the passion for soccer across all ages, blending interactive games, lively music, and locally inspired soccer-themed artwork to create a memorable and culturally resonant environment. The campaign seamlessly integrated branding and creative storytelling across multiple channels, including broadcast, digital, and social media, while also delivering impactful on-site activations. We designed the entire footprint and experience - from the bespoke brand look & feel, to the custom-fabricated soccer-centric activities, to the giveaways, wayfinding and branded premiums.