TOYOTA BIG3

Collaborated with Burrell Communications to design and activate the Toyota sponsorship of BIG3 league. BIG3 is the the 3-on-3 basketball league co-founded by hip hop legend Ice Cube – packed full of basketball action and fun. For the fourth year, we wanted to create a "training ground" for future basketball stars – programming multiple hands-on touchpoints, basketball drills, and social worthy photo ops. Additionally, we helped drive record dealership signups and interest in the Toyota RAV4 on display within the footprint. We designed the entire footprint and experience - from the bespoke brand look & feel, to the custom-fabricated dunk photo op, to the giveaways and branded premiums.