SPARKLING ICE

Sparkling Ice +Caffeine wanted to enter into the Gaming + Esports space in a genuine and authentic way. We worked with them to sponsor a gaming event with all proceeds benefiting Gamers Outreach organization. The tournament was streamed on Twitch and included a roster of gamers and influencers. Of course, we incentivized the participants and audience with some gifts along the way. We built out the event logo and identity, which we applied to a variety of application from broadcast graphics, to branded merchandise, to social graphics and a custom light controlled mini-fridge full of product.