CALL OF DUTY

The Call of Duty franchise has a rabid global fan base. In an effort to promote the new title every year, the Call of Duty team develops an ongoing series of promotions and marketing efforts to tease out new title details and excite the core press and fans. We worked with them to help build out some of the key immersive experiential and influencer gifts designed to build hype and create awareness. Projects have included: limited edition press packets, WWII themed dossier and full size 1980's inspired game cabinet.

CLIENT

Activision | Call of Duty