BOYZ N DA HOOD

Worked with the Bad Boy South / Block Entertainment super group Boyz N Da Hood to create artwork to support their sophomore album. The group is comprised of multiple Atlanta rappers including Gorilla Zoe, Jody Breeze, Big Gee and Duke. For the album packaging, we wanted to create an eerie and cinematic homage to the streets that raised the group members - our photoshoot traversed the Eastside of Atlanta, and at locations inspired by their lyrics. Developed and directed the Branding and Creative for the album campaign and packaging – which included logo design, packaging design, marketing and publicity graphics, and photo shoot  direction.