PROJECT
NETFLIX
As the Creative Director, I led the team in designing all branding and experiences for the Geeked Week 2024 Fan Zone, a hybrid event that brought thousands of fans together in Atlanta for a two-hour live show streamed to millions globally on YouTube, Twitch, and X. Celebrating its fourth and largest year yet, Geeked Week delivered breaking news, exclusive previews, and special appearances tied to fan-favorite series like Avatar: The Last Airbender, Black Mirror, Wednesday, and Squid Game. Highlights included immersive fan activations like Geeked Trivia Battle, the Cosplay Showcase, and the Netflix Has Games Lounge. Fans enjoyed the Geeked Hall of Fandom, which honored top contributions in fan art, craft, transformations, and moments, while global audiences participated in Geeked Goodies, an interactive live-streamed Squid Game challenge that unlocked prizes ranging from Netflix-themed merch to exclusive props. With a dynamic blend of in-person excitement and digital engagement, Geeked Week 2024 solidified its status as a premier fan-driven celebration of Netflix’s global entertainment universe.
CLIENT
ART DIRECTOR
PRODUCTION DESIGN