McDONALD'S

Partnered with Burrell Communications to support the creation and launch of the McDonald's Black & Positively Golden Mentors program to support young change makers with their goals and passions. Each mentor would host a content masterclass  - after which, the host would surprise each change maker with an action to elevate their journey. Launched in 2019, McDonald’s Black & Positively Golden movement is designed to uplift communities and shine a brilliant light on Black excellence through empowerment, education and entrepreneurship. It highlights all things positive and focuses on stories of truth, power and pride. The campaign movement is a natural extension of the brand’s longstanding commitment to the African American consumer. My team was responsible for developing the brand identity for the campaign - highlighting the sprit and authenticity of the project and its participants. We created all of the digital and social graphics to support the promotion and execution of the content - broadcast graphics, social graphics, and marketing materials.