FIFA ECHAMPIONS

The FIFA eChampions League tournament is the esports version of the UEFA Champions League final. After two years of producing virtual FIFA eChampions League shows, we returned to an in-person tournament in Stockholm, Sweden, bringing together top FIFA players, their teams, local fans, and football celebrities to celebrate the best in esports soccer. Our team led the creative direction for the event, shaping the production design, 360 marketing campaign, and all supporting materials. We developed the UEFA brand style guidelines specifically for the eChampions League Final, ensuring a cohesive visual identity across all touchpoints. Key fan engagement initiatives included a bespoke player gifting suite and custom premiums designed to enhance the athlete and attendee experience. Hosted at the state-of-the-art Space Arena, the tournament broke records with 62,541 peak viewership—the highest of any eChampions League event—and over 290,000 hours watched. With a focus on blending traditional football culture with the esports experience, we delivered a AAA production that rivaled major international sports tournaments in both scale and impact.