PROJECT
CALL OF DUTY NEXT
During the highly anticipated Call of Duty NEXT 2024 event, we crafted exclusive VIP experiences designed to captivate press and influencers, providing them with an immersive introduction to the latest innovations in the Call of Duty franchise. These bespoke activations included: immersive gifting suite, hands-on gameplay stations with live-streaming capabilities, a DOPL figurine booth where attendees could create custom collectibles, and unique photo opportunities with iconic elements like The Replacer Dodge Challenger and a life-size Abomination statue. Adding to the excitement, guests participated in a Triumph motorcycle motorcade, arriving at the event in a branded Call of Duty bus that embodied the franchise’s bold spirit. This curated experience not only amplified media coverage but also reinforced Call of Duty's connection to its community, positioning the franchise as a leader in both gaming and experiential marketing.