AMAZON FRESH

Amazon Fresh wanted to bring the community together to celebrate the opening of its flagship stores and give back to the community. Together with the team at NCompass, we created a first-of-its-kind store festival to draw in new customers, increase brand awareness, loyalty, and shopper retention. A bold and attention-grabbing custom experiential build developed to work across multiple retail locations and house a multi-day 360º integrated marketing campaign. Spread across two cities, Los Angeles and Chicago, the creative and design spanned multiple touchpoints from In-Store, OOH, Radio, Paid Media, Social, Influencer, Retail Sampling, Online, Circulars, Sweepstakes, & more! Amazon Fresh Food Fest brought the joy of food to customers and solidified Amazon Fresh as their neighborhood grocery store. The activation far exceeded all client goals  – surpassing sales goals on key programming days by triple digit percentages.