ADULT SWIM FEST

Following a successful inaugural year, Adult Swim sought to deepen brand loyalty and expand its relevance among fans at the Adult Swim Music Festival. The goal was to elevate activations, events, and talent while introducing innovative brand experiences that would attract new fans from around the globe. For the second consecutive year, the festival delivered a genre-defying mix of music and comedy, featuring over 30 acts from metal and hip-hop to electronic, along with comedy performances, special screenings, and augmented reality attractions. Key highlights included: Cat Jousting, Adult Swim Mobile Games lounge, 39 foot Meetwad dome, a 6-story Morty slide, a 360° video booth, Rick-a-nator Experience, and celebrity autograph signings. These experiences not only created unforgettable moments for attendees but also drove significant engagement, with 5,000 app downloads and a 15,000 attendees. The festival's success was marked by 10 partnership activations and 12 unique experiences, cementing Adult Swim's position as a leading force in fan-driven culture.