RAY BAN

For the 75th Anniversary of the Aviator line of sunglasses and the launch of the Never Hide campaign, Ray Ban was looking to highlight the history and legacy of the Aviator line of sunglasses. We put together multiple branded and print collateral pieces to support the launch of the new folding Aviator models for promotion in store and within their experiential campaigns - including a multi-page booklet, additional marketing materials, and collectable premium items.