ATLANTIC RECORDS

For this iconic collaboration between Atlantic Records and Coca-Cola, I designed exclusive limited edition merchandise celebrating the unique identities of both brands. The collection featured a custom logo lockup, branded t-shirts, and artwork inspired by Atlantic Records artists including T.I., Missy Elliott, Paramore, and Jason Mraz. Collaborating closely with the Atlantic Records brand partnerships and marketing teams, I developed a cohesive merchandise line that connected fans to the music and culture they love while amplifying the creative synergy between these two legendary brands. This collaboration was a bold fusion of music, design, and cultural impact.